5 Tips To Increase Website Conversion Rates Through User Experience
Have you ever wondered about the key elements of your marketing strategy?
For us, Conversion stands apart! Why? Because If your visitors are not turning into buyers, then you are heading the wrong way!
Conversions and user experience are interlinked together. The better the UX, the more are the conversions. If your website lacks design, it might be a possible reason you are losing your users before even taking a start.
Let’s dig deep into how UX matters regarding conversions and five tips for its improvement.
What is User Experience?
According to the Nielsen Norman Group, User Experience can be defined as:
‘All the aspects of the interaction between the end-user with the company, its services, and its products.’
User experience means how a person feels when interacting with a website based on its UI(user-interface) and ease of use.
Why is User Experience Important?
User experience is essential as it provides the insight your customers are expecting from your website. If not given attention, it can be disastrous.
Google has recently added UX to its list of Core Web Vitals and made it an essential part of the SEO ranking factor. Websites with better UX will now be favored in the Google search results.
But UX is not only about creating beautiful interfaces; it’s about adding the elements on your webpage that are designed with a proper thought process to add to most of the user’s experience.
What does a User Expect from a Website?
When designing a website or an application, the primary thing is to think from the user’s perspective. You might be a good designer, but you cannot assume what your user needs.
Some of the basic expectations a user has for any online website are highlighted below:
1. Page Speed
Page loading time is an essential factor when it comes to search engine rankings. The longer a webpage takes to load, the higher the chances of page abandonment.
2. Simple and Easy to Use
Simpler designs are better. They are more accessible to scan and helps in increasing conversion rates. They look more professional, are easy to use, and more accessible for Google to understand.
Responsive design enables you to create a fully mobile-ready site. Your site will look appealing and be more easily navigable to users, which will help to increase conversions.
5 Tips for Website Conversion through Better UX
Considering the above elements a user expects from a website, we have gathered five easy tips that will help you improve your UX for getting maximum conversions.
- Clear CTA’s
- Keep Room for Breathing
- Optimize Your Page Speed
- Reduce Navigation for Better Conversions
- Never Forget the Power of Visuals
1. Clear CTA’s
Call-To-Actions called CTA’s are essential when you intend to attain high conversions. They deliver simple directive statements that direct the clients about where to go next.
Few things you should consider while designing your CTA.
- Always make it visible and keep it above the fold. According to UX experts, content above the fold is seen 84% more than below the fold.
- Understand the psychology of the colors before choosing them. Using the right color according to the message you are conveying can change the game.
- Be clear while choosing a text for your button. They should be clear, bold, and something that tells visitors where they will head after clicking on them.
CTA’s are crucial because you are inviting a response with it. This is where conversions happen.
2. Keep Room for Breathing
Yes! You read it right. If there is not enough space for breathing on your web page, your audience might miss out on something important, which you wouldn’t like. Of course!
Avoid stuffing your website pages with too much content leaving no white space around. According to researchers, the white space around the text provides a better user experience, and we all are aware that experiences matter the most in this digital world.
White space has the potential to increase conversion rates as it helps users directly focus on the key visual elements like headlines or something you want to bring to your user’s attention.
3. Optimize Your Page Speed
Always make sure your website loads quickly and adequately. An expected time for loading is three to four seconds, but it’s time for you to optimize it if it takes longer to load.
Slow speed kills conversions. People expect websites to work quickly as they don’t have the patience to wait. Studies show that 79% of people don’t give a second chance to websites that take a little longer to load.
When businesses like Amazon experience speed problems, they also face push-back from users. Some of the site-speed tools to keep your website blazingly fast are:
4. Reduce Navigation for Better Conversions
From a UX standpoint, when you remove distractions in navigation, your users’ minds can focus on just one task. You lose the game if they are unable to use your website.
Instead, make it simple to navigate, so the users can quickly locate what they need. Especially when it’s about landing pages, research shows that removing navigation has resulted in an impressive increase in conversion rate.
5. Never Forget the Power of Visuals
Visuals instantly lift any webpage and make the content appealing. Visuals on websites are more engaging than a big chunk of text, no matter how creative it is.
Original photos draw more visitors as they have a realistic approach to them, and the user connects with them.
An image can communicate a message better than words, so it is necessary to know how pictures can improve your conversion rate.
The success of any online business depends upon the satisfaction of the viewers. But it’s not enough to drive traffic to your website. You also need to convert visitors into customers. With User Experience, one can significantly increase or decrease the Engagement rates, affecting the Conversion rate. But one thing to remember is: website design and conversion optimization never ends.
Did you enjoy this article? What changes have you made to improve your website conversion rate? Let us know in the comments.